What is an Avatar? If we don’t know our Avatar we are always going to struggle to get new business and more importantly business that suits us.
By identifying your Avatar you will streamline how your market and sell your products and or services.
Avatars are our market. They are the ideal customer. When you go through the process of learning and understanding your Avatar you will be able to talk to them and anticipate what they want and need from your company.
It also leads to you looking at your business differently and finding ways to bring increased value to your business that keeps them coming back and becoming raving fan customers.
We all want raving fan customers don’t we?